Ultimately, you’ll have to decide what information is the most important to include. If you’re working with in-depth posts that cover many topics, you might struggle to mention all of them in a meta description. Even Twitter bumped its limit to 280 characters from 140 because it was too limiting. Moreover, it includes an effective Call to Action (CTA).ġ55 characters can be restrictive. It mentions the post’s essentials and explains what a searcher can gain from reading it. That description has 139 characters, meaning it has some room to spare.
SEO BLOG POST SOCIAL MEDIA META HOW TO
“Learning how to write the perfect meta description for SEO can help your pages stand out in the SERPs. However, writing great meta descriptions for SEO is a skill you’ll master quickly if you publish a lot of content.Ĭonsider the meta description for this post as an example: Meeting all of those goals in 155 characters or fewer might seem challenging. However, the keyphrase shouldn’t feel forced (just as it shouldn’t elsewhere in your content). If possible, we recommend including your target keyword in meta descriptions. An excellent meta description lets readers know how they can benefit from the article they’re about to read. You want to be straightforward about the content’s true nature, instead of going for a “clickbait” approach. The goal of a meta description is to provide information about the page. Longer text can prevent users from seeing the entirety of the meta description.
As you move down the list, results get increasingly fewer clicks. In fact, the first result on a search page gets almost 30 percent of all clicks. Overall, though, most users do hoose search results based on rankings. The meta descriptions tell you nothing that the search query and title don’t already, making them essentially useless for searchers. You can also see meta descriptions that provide information without making it clear what the content as a whole will include. Usually, that means you end up with meta descriptions that don’t provide enough information, that are wholly out of context, or simply don’t make sense in snippet form. If you don’t add this text manually, search engines generate one directly from the beginning of the content. Here’s a quick example of an excellent meta description:Ī good meta description provides the searcher with enough information to decide whether to check out a page or not. However, a great meta description can convince users to click on your pages instead of the other options in the results pages. Adding this custom text doesn’t directly boost rankings. It’s important to note that meta descriptions aren’t factors in Google’s ranking algorithm. They can tell you what you’ll find if you click on any given result. Meta descriptions are brief snippets of up to 155 characters that you see below post and page titles in the SERPs. From users or from search engines, so we’re here to explain what meta descriptions are and how to write the perfect one for SEO purposes. Without compelling meta text, your content might not get the attention it deserves. In particular, meta descriptions are essential to Search Engine Optimization (SEO).
Therefore, readers need to decide which results to click on based on article titles, website names, and meta descriptions.
When users see your pages in the Search Engine Results Pages (SERPs), they only get a brief glimpse into their content.
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